professional web designer

How Important is a Functioning Website?

Web Development

November 11, 2021

All businesses need a website; it has never been more important to establish a professional online presence in order to gain more custom and make your business goals as clear as possible. However, simply having a website that is available to everyone might not be enough; it needs to be accessible, easy to navigate and appealing to the eye. Audiences can be picky, and can spend less than fifteen seconds on a site before they switch off. Therefore, your website needs to be engaging and informative, and turning to a professional web designer can help.


Designing a website yourself can be time-consuming, and it could end up looking less professional than you initially intended. Expert web designers have all the knowledge and tools needed to create a bespoke website that speaks to your brand and can attract your target audience, helping you improve your business’s online revenue. It’s no secret that having a functioning website is important, but how essential is it?


Putting User Experience First


When designing a website, user experience (UX) should be one of the most important factors that you consider. Their likes and interests, as well as the previously mentioned ‘15 second rule,’ all play a part in how your site should look. For instance, if you’re a business attempting to sell women’s clothing, you will need to ensure that the website is easy to navigate, from browsing to checkout, and the design and layout must appeal to the audience you’re looking to target. Having a deep knowledge of what your audience wants and needs is the key to having a functioning website, and succeeding as a business online.


By trusting your site in the hands of a professional web design company, you don’t need to worry about building a site that is easy to navigate and appeals to your target audience. An expert web design team will have the knowledge needed when building your website, whether you’re looking for an e-commerce site or you’re looking to venture down a more corporate route. UX is incredibly important and should not be neglected; web designers understand the value of audience experience, and can craft a site with your brand guidelines and potential customers in mind.


Increase Your Reputation as a Business


If someone hears about your business from word of mouth, advertising or social media, they are more than likely going to look for your website for more information. If your site is hard to navigate or visually unappealing, it can tarnish the customer’s view of your business, and one unhappy potential customer can lead to many more. A good, functioning website keeps audiences on your site for a longer period of time, increasing the chance of a sale of your product or service.


In this day and age, all businesses need some sort of online presence, whether that is a website or various social media platforms. Around 4.6 billion people have access to the internet worldwide, and it’s the most important platform that businesses operate on. A good website can not only attract new customers, but can retain existing ones.


You Can Increase Revenue


If your website gives the audience exactly what they need, and clearly shows what each section and page is, it can encourage more people to venture onto your checkout or contact page, depending on whether you sell a product or service. One of the most important aspects that keeps a business afloat is how much revenue you turn over, and a functioning website can help improve this by keeping customers engaged for longer.


A professional web designer understands what makes a website great; they can incorporate expert knowledge and tools to help craft the perfect bespoke website, making it unique to you and your audience. Our team at Summit Creative Media can create a website that functions optimally and in line with what your audience expects and prefers. To find out more or to discuss your options, you can fill out our online contact form here.